Wednesday, March 29, 2017
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Unique Ways Data is Improving the City of Boston

VID_KohInterview

As marketers in the private sector, we all use data to drive more personalized experiences and to gain insights on KPIs–data is the lifeblood of marketing. What happens when you take that same data-driven approach and apply that to the public sector? What are the KPIs? How does data affect city services? In this interview, I sit down with Boston’s Chief ... Read More »

Guide to Deleting Bad Data in Marketo

Delete bad data in Marketo

Is your Marketo database over the limit? Do you have lots of bad data living in your system that is driving down results? As described in part one of this post, the Gold Nugget Data Methodology is a systematic data retention process that helps organizations rid themselves of bad data and boost marketing performance. The Gold Nugget Data Methodology is part ... Read More »

Gold Nugget Data Policy – Six Steps To Trash Your Bad Data

Gold Nugget

Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad data in your database. Bad data is bad news. Not only does it clog your database and hike up your costs and software subscriptions; it makes your ... Read More »

Mining Out-of-Office Emails: Interview with Matt Benati

Matt Benati Lead Gnome

You know all of those out-of-office autoresponders and bounces that your email marketing system gets back? In most companies, that intelligence usually falls into a black hole. Today we are joined by Matt Benati, CEO of LeadGnome. He is going to share his thoughts on how to turn those emails into actionable intelligence to drive new leads and build an ... Read More »

Top 30+ Marketing Events in 2017

Marketing Events 2017

Digital marketing is effective but there is nothing like getting face-to-face time with your prospects. According to MarketingProfs, 77% of B2B marketers use in-person events as part of their content marketing strategies. Trying to figure out which marketing events to attend or sponsor this year? Check out the list of 30+ events to consider. 2017 Marketing Events List Month Dates Location Category ... Read More »

Email Preference Center: Is Your Business Ready for One?

Marketo Email Preference Center

Think you are ready for an email preference center? Not so fast. Many times, companies want an email preference center to help its audience better manage email subscriptions. An email preference center is a best practice to help reduce unsubscribes while also providing consumers with the flexibility to customize their brand experience. All sounds great, right?  The big challenge of ... Read More »

Today’s Trends in ABM: Interview with Sangram Vajre

Sangram Vajre

Today we are joined by Sangram Vajre from Terminus, also known as the godfather of the FlipMyFunnel movement. Today, we’ll talk about the latest trends in Account-Based Marketing. P.S. Apologize in advance for some of the funky audio as a few gremlins got into our mic system. Sangram Vajre Interview Highlights Sangram’s Journey from Salesforce to Terminus: “It’s been phenomenal. I ... Read More »

How to Boost Your Content Engagement with a Triple Touch Approach

Content Marketing Marketing Automation

You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system using a triple touch methodology. See how one company boosted engagement by 167% while realizing short ... Read More »