Thursday, September 29, 2016
Latest Tips:

Recent Posts

Anatomy of Throwing a Killer Party

This past year, we spent a lot of time debating whether or not to rent a booth at the Marketo Summit for RevEngine Marketing. Instead, we decided to throw a small 50-person party for select clients and prospects. That small party then turned into the coolest event at the Marketo Summit with almost 300 party goers. How did this happen? What worked ... Read More »

You Launched Marketo. Now What?

2016-09-07_0-16-43

So many times, companies get to a certain point with Marketo and other marketing automation platforms and want everything to just work. This is like creating a super fast race car and expecting it to drive itself. Or, building a mansion and not maintaining it. Unfortunately, the days of the Jetsons self-driving vehicles don’t exist. And neither do the days of ... Read More »

The Emergence of Marketing Operations : Interview with Meghan MacDonald

Meghan MacDonald Marketing Operations

Five years ago, the role of Marketing Operations was not all that prevalent. Today, that role is the essential glue that holds together many marketing organizations. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Hubspot Today I’m joined by Meghan MacDonald, Marketing Operations Manager at 451 Research. ... Read More »

Top Takeaways from FlipMyFunnel Boston [Video]

FlipmyfunnelBostonrecap

So what is this #FlipMyFunnel event? Is it some new drinking game the college kids are getting into? Although that concept sounds interesting, this #FlipMyFunnel event focuses on providing education on emergence of account-based marketing strategies (ABM). Read on for some of the top takeaways of the latest event held in Boston. To get a deeper dive, also check out ... Read More »

How to Boost Marketo Insights by Merging Intelligence

Most people can barely pronounce the word “concatenate.” Heck, I’ve used the word more in this post than I ever have in my life. In simple terms, concatenate is just another way of saying “to combine.” For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for ... Read More »

The Future of Marketing Technology: Interview with Scott Brinker

Scott Brinker

You have all seen that marketing chart with all the logos–the one that you need a magnifying glass to read. There are about 3,500 logos on that chart and the landscape is continuing to evolve tremendously. Today, I go behind the scenes with Scott Brinker, he’s going to tell us a little about the creation of that supergraphic while providing key insights on what’s coming next ... Read More »

3 Reasons Why You Need to do a Data Health Check

Data health and inspection

Clean, accurate and up-to-date contact data is the lifeblood of every high-performing sales and marketing program. Quality data means better alignment to the right audience, higher quality leads, greater conversions and an overall positive impact in your ROI. Gary Katz, Chief Strategy & Marketing Officer of Marketing Operations Partners, agrees. “High integrity data provides an essential foundation to successfully execute ... Read More »

The Evolution of Account Based Marketing: Interview with Jon Miller

Jon Miller Engagio

“I didn’t invent the term, ‘account based marketing,’ but I certainly poured a lot of fuel in that fire.” Jon Miller Last year, I sat down with Jon Miller and talked about account based marketing (ABM). Wow, a lot has changed in a year as ABM is on the radar of most organizations. Today, I sit down with Jon again to get ... Read More »