Friday, August 26, 2016
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Top Takeaways from FlipMyFunnel Boston [Video]

FlipmyfunnelBostonrecap

So what is this #FlipMyFunnel event? Is it some new drinking game the college kids are getting into? Although that concept sounds interesting, this #FlipMyFunnel event focuses on providing education on emergence of account-based marketing strategies (ABM). Read on for some of the top takeaways of the latest event held in Boston. To get a deeper dive, also check out ... Read More »

How to Boost Marketo Insights by Merging Intelligence

Most people can barely pronounce the word “concatenate.” Heck, I’ve used the word more in this post than I ever have in my life. In simple terms, concatenate is just another way of saying “to combine.” For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for ... Read More »

The Future of Marketing Technology: Interview with Scott Brinker

Scott Brinker

You have all seen that marketing chart with all the logos–the one that you need a magnifying glass to read. There are about 3,500 logos on that chart and the landscape is continuing to evolve tremendously. Today, I go behind the scenes with Scott Brinker, he’s going to tell us a little about the creation of that supergraphic while providing key insights on what’s coming next ... Read More »

3 Reasons Why You Need to do a Data Health Check

Data health and inspection

Clean, accurate and up-to-date contact data is the lifeblood of every high-performing sales and marketing program. Quality data means better alignment to the right audience, higher quality leads, greater conversions and an overall positive impact in your ROI. Gary Katz, Chief Strategy & Marketing Officer of Marketing Operations Partners, agrees. “High integrity data provides an essential foundation to successfully execute ... Read More »

The Evolution of Account Based Marketing: Interview with Jon Miller

Jon Miller Engagio

“I didn’t invent the term, ‘account based marketing,’ but I certainly poured a lot of fuel in that fire.” Jon Miller Last year, I sat down with Jon Miller and talked about account based marketing (ABM). Wow, a lot has changed in a year as ABM is on the radar of most organizations. Today, I sit down with Jon again to get ... Read More »

Why July 4th is a GREAT day for B2B Emails? How to Get 100 Free Leads

Cute Boston Terrier Dog Wearing Fourth of July Stars and Stripes Sunglasses and Necklace

“Are you drinking too much of that holiday punch?” might be your first reaction. Holidays are usually a terrible time to send email to your B2B audience. Everyone is out of the office and enjoying the national pastime here in the United States. Exactly my point and your opportunity to generate new leads. Yes, click rates will be lower than ... Read More »

Hot Digital Marketing Trends: Interview with Josh Hill

Josh Hill Marketo

Ever wish you could take all the best practices you know and write a book? If you want to thump something on your collegue’s desk, Josh Hill did exactly that on Marketo tips and tricks. Josh’s 844-page guide covers everything from lead lifecycle management to lead nurturing. His thought leadership articles and tips on Marketo success is unparalleled. Recently, I sat ... Read More »

The Lead Generation Marketing Ecosystem [Infographic]

get more leads

Trying to spot opportunities and weaknesses in your online marketing efforts? Want to understand how Internet marketing outlets can generate leads and convert them to customers? Here are a few things you might want to take a look at and ponder: Are you putting together effective lead generation campaign(s)? Some companies place themselves in a box, believing that SEO or social media is going ... Read More »