Sunday, July 24, 2016
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3 Reasons Why You Need to do a Data Health Check

Data health and inspection

Clean, accurate and up-to-date contact data is the lifeblood of every high-performing sales and marketing program. Quality data means better alignment to the right audience, higher quality leads, greater conversions and an overall positive impact in your ROI. Gary Katz, Chief Strategy & Marketing Officer of Marketing Operations Partners, agrees. “High integrity data provides an essential foundation to successfully execute ... Read More »

The Evolution of Account Based Marketing: Interview with Jon Miller

Jon Miller Engagio

“I didn’t invent the term, ‘account based marketing,’ but I certainly poured a lot of fuel in that fire.” Jon Miller Last year, I sat down with Jon Miller and talked about account based marketing (ABM). Wow, a lot has changed in a year as ABM is on the radar of most organizations. Today, I sit down with Jon again to get ... Read More »

Why July 4th is a GREAT day for B2B Emails? How to Get 100 Free Leads

Cute Boston Terrier Dog Wearing Fourth of July Stars and Stripes Sunglasses and Necklace

“Are you drinking too much of that holiday punch?” might be your first reaction. Holidays are usually a terrible time to send email to your B2B audience. Everyone is out of the office and enjoying the national pastime here in the United States. Exactly my point and your opportunity to generate new leads. Yes, click rates will be lower than ... Read More »

Hot Digital Marketing Trends: Interview with Josh Hill

Josh Hill Marketo

Ever wish you could take all the best practices you know and write a book? If you want to thump something on your collegue’s desk, Josh Hill did exactly that on Marketo tips and tricks. Josh’s 844-page guide covers everything from lead lifecycle management to lead nurturing. His thought leadership articles and tips on Marketo success is unparalleled. Recently, I sat ... Read More »

The Lead Generation Marketing Ecosystem [Infographic]

get more leads

Trying to spot opportunities and weaknesses in your online marketing efforts? Want to understand how Internet marketing outlets can generate leads and convert them to customers? Here are a few things you might want to take a look at and ponder: Are you putting together effective lead generation campaign(s)? Some companies place themselves in a box, believing that SEO or social media is going ... Read More »

Marketo Rocked Vegas – The 2016 Summit Recap

Marketo Summit 2016 Recap

What a great week at this year’s Marketo Summit in Las Vegas. 100+ marketing sessions, 6,000+ marketers, and a whole bunch of parties made this event one to remember. Here are some of my top takeaways. 1) New Marketo Summit Venue: Vegas After years of being hosted in San Francisco, Marketo switched gears and brought 6,000 marketers to sin city ... Read More »

Get Chilled Party Photos and Recap #MarketoIce

The Coolest Experience

Nearly 300 party goers chilled out at the minus5 ice bar at this year’s 2016 Marketo Summit in Las Vegas sponsored by RevEngine Marketing, Knak, Leadspace and rybbon. Scroll down to check out some of the fun Marketo Summit party pics. Did you Make the Videos? Share Your Photos #MarketoIce Tweets Make sure to Tweet with #MarketoIce to receive a ... Read More »

The Big Marketo Summit 2016 Party Map

Nighttime Party

When trying to navigate around the Marketo Summit 2016 for the best parties, should you walk, taxi, Uber? Check out the map below. Taxis. Taxis are plentiful at the hotel entrances but so aren’t the people. At busy times, there often can be a short wait for a taxi. Walking. Keep in mind that when you walk with a group ... Read More »