If you can’t measure it, it didn’t happen. Learn about best practices methodologies for measuring success and gaining insight into funnel effectiveness.
I’ve seen this numerous times (and yes, I’ve done the same). There is a Marketing review and management wants to see some results matched up against that funnel process Marketing and Sales keeps touting. This is the “oh s*#^” moment. The funnel slide in the executive deck looks tremendous but reporting on it is a whole other story. The problem for ... Read More »