Wednesday, March 29, 2017
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Content Marketing

How to Boost Your Content Engagement with a Triple Touch Approach

Content Marketing Marketing Automation

You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system using a triple touch methodology. See how one company boosted engagement by 167% while realizing short ... Read More »

Behind the Scenes: Boston Marketo User Group

vid_bmug

Ever wonder what it takes to make a user group wickedly successful? Yes…using a little Boston jargon. Today, I sit down with Paul Green and Jody Spencer, leaders of the Boston Marketo User Group. Learn how they helped evolve the user group into one of Marketo’s strongest communities with over 600 members. Make sure to stick around til the outtakes when Jody almost ... Read More »

Why July 4th is a GREAT day for B2B Emails? How to Get 100 Free Leads

Cute Boston Terrier Dog Wearing Fourth of July Stars and Stripes Sunglasses and Necklace

“Are you drinking too much of that holiday punch?” might be your first reaction. Holidays are usually a terrible time to send email to your B2B audience. Everyone is out of the office and enjoying the national pastime here in the United States. Exactly my point and your opportunity to generate new leads. Yes, click rates will be lower than ... Read More »

Four Step Marketo Blueprint to Automated Direct Mail

Blueprint for success

In part 1 of the series, we covered all the reasons why using email and direct mail makes sense. Today, we roll up the sleeves and get down and dirty on how to make that multi-channel approach a reality using Marketo and PFL. I’ll share some concepts on how to enhance your Marketo nurturing streams to make the sending of direct mail ... Read More »

3X Your Results with Multi-Dimensional Nurturing

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What’s one of your most successful campaigns for driving business? How does an increase of $380K in business and 250% increase in engagement sound? Today, I’ll discuss a blueprint one of our clients used leveraging automated direct mail and gifting within their nurture paths. Make sure to read until the end to find out how you can score a pair of Beats headphones. ... Read More »

Best Practices for Marketo Landing Pages

Landing page example Marketo

Businesses use landing pages to collect information on their prospects in order to start the lead nurturing journey and pass leads on to Sales. According to Marketing Sherpa, 48% of marketers build a new landing page for each marketing campaign. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers. Marketing Sherpa As with most marketing ... Read More »

Is Your Email Content as Relevant as Corey Feldman?

Email to Nowhere

In the 1980s, star Corey Feldman was the cat’s meow at the box office and tabloids covered him everywhere. Today he’s attempting to start a singing career as his acting career has gone into obscurity. Don’t let your email become as relevant to your readers as Feldman is to a Hollywood filmmaker. For example, I just received an offer for a flea treatment for a product that ... Read More »

How do you Measure Nurturing Success?

Your organization is spending boatloads on content marketing and lead nurturing, but is it really making an impact? It takes, on average, 10 marketing-driven “touches” to progress a lead from the top of the funnel to the top line (i.e. revenue). Source: Aberdeen Group Before kicking off any major initiative, think about how you want to measure success BEFORE you ... Read More »

Digital Incentives – Grab a Coffee with your Lead Nurturing

Rybbon

Looking to boost attendance for one of your webinars or increase demo signups? Give your recipients some coffee. Last week, we talked about how to create a true multi-channel conversation by integrating direct mail and physical gifting into your lead nurturing process. Automated direct mail and physical gifting offers a true second channel to reach your audience and break through the email clutter with an ... Read More »

Step up Your Lead Nurturing Game

Email Campaign

We all know that lead nurturing is a best practice. What are your plans to step up your lead nurturing over the next year? Better segmentation? Check. More targeted content? Check. Interactive content? Check. Those are the standard answers. How about taking your customer journey to a whole other level? In this two-part post, I’ll explore a few options to ... Read More »