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Mining Out-of-Office Emails: Interview with Matt Benati

Matt Benati Lead Gnome

You know all of those out-of-office autoresponders and bounces that your email marketing system gets back? In most companies, that intelligence usually falls into a black hole. Today we are joined by Matt Benati, CEO of LeadGnome. He is going to share his thoughts on how to turn those emails into actionable intelligence to drive new leads and build an ... Read More »

Email Preference Center: Is Your Business Ready for One?

Marketo Email Preference Center

Think you are ready for an email preference center? Not so fast. Many times, companies want an email preference center to help its audience better manage email subscriptions. An email preference center is a best practice to help reduce unsubscribes while also providing consumers with the flexibility to customize their brand experience. All sounds great, right?  The big challenge of ... Read More »

Why July 4th is a GREAT day for B2B Emails? How to Get 100 Free Leads

Cute Boston Terrier Dog Wearing Fourth of July Stars and Stripes Sunglasses and Necklace

“Are you drinking too much of that holiday punch?” might be your first reaction. Holidays are usually a terrible time to send email to your B2B audience. Everyone is out of the office and enjoying the national pastime here in the United States. Exactly my point and your opportunity to generate new leads. Yes, click rates will be lower than ... Read More »

Four Step Marketo Blueprint to Automated Direct Mail

Blueprint for success

In part 1 of the series, we covered all the reasons why using email and direct mail makes sense. Today, we roll up the sleeves and get down and dirty on how to make that multi-channel approach a reality using Marketo and PFL. I’ll share some concepts on how to enhance your Marketo nurturing streams to make the sending of direct mail ... Read More »

Is Your Email Content as Relevant as Corey Feldman?

Email to Nowhere

In the 1980s, star Corey Feldman was the cat’s meow at the box office and tabloids covered him everywhere. Today he’s attempting to start a singing career as his acting career has gone into obscurity. Don’t let your email become as relevant to your readers as Feldman is to a Hollywood filmmaker. For example, I just received an offer for a flea treatment for a product that ... Read More »

Stop Throwing Away Targeted Leads!

office garbage near metal basket

You met Matt in our Executive Q&A, he has now contributed a piece of his own on throwing away targeted leads. Marketers are masters at creating demand and generating leads. They leverage all kinds of techniques, including search engine optimization (SEO), search engine marketing (SEM), pay-per-click ads (PPC), social media, and email. In fact, email is the marketer’s workhorse – ... Read More »

Tip #10 – Improve Results with Global Suppression Lists

Abstract word cloud for Suppression list with related tags and terms

Keeping people out of your campaigns is just as important as putting people in. As part of our top tips series, we have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Tip #10 – Improve Results with Global Suppression Lists When we think of targeted lists, we tend ... Read More »

Tip #9 – Cut Marketing Effort in Half with Program Tokens

work smarter advice

A token is more than what you get at the arcade. Imagine creating a landing page program that usually takes around an hour to build in less than 30 minutes. Multiple that by the number of programs in your company and that’s some serious time and cost savings. In Marketo, tokens help marketers streamline marketing operations and become automation wizards. We have released ten marketing ... Read More »

Tip #6 – Don’t Forget Your Plain Text Email

bigstock-Pretty-Girl-On-Cell-Phone-At-S-3276288

Text formatted emails are like zombies–dead, but not really dead. We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s Tip – Don’t Forget Your Text Email Yes, text formatted emails are being read with the frequency of physical dictionaries. However, marketers still can not forget they exists. Also, with the proliferation of mobile devices and the launch ... Read More »

Tip #1 – Add Time Zone Link to Webinar Invites

Group of Hands Holding Clock

We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Tip #1 -Add Time Zone Link to Webinar Invites Most of the time, marketers promote their events in 2-3 time zones like (10 AM PT | 1 PM ET). Well what about the folks living in Chicago, ... Read More »