Wednesday, March 29, 2017
Home » Marketing Automation

Marketing Automation

Gold Nugget Data Policy – Six Steps To Trash Your Bad Data

Gold Nugget

Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad data in your database. Bad data is bad news. Not only does it clog your database and hike up your costs and software subscriptions; it makes your ... Read More »

Today’s Trends in ABM: Interview with Sangram Vajre

Sangram Vajre

Today we are joined by Sangram Vajre from Terminus, also known as the godfather of the FlipMyFunnel movement. Today, we’ll talk about the latest trends in Account-Based Marketing. P.S. Apologize in advance for some of the funky audio as a few gremlins got into our mic system. Sangram Vajre Interview Highlights Sangram’s Journey from Salesforce to Terminus: “It’s been phenomenal. I ... Read More »

Tackle Top Marketing Issues: Interview with Matt Heinz

Matt Heinz Marketing

Recently, I sat down with marketing guru Matt Heinz, President of Heinz Marketing. Check out Matt’s take on how to tackle some of today’s top marketing issues. We also learn about Matt’s favorite Will Ferrell movie. Matt Heinz Interview Highlights: Challenges You are Seeing with Your Clients Today?: “B2B Marketing today is just overall a challenge. If this was easier, everyone would do it, ... Read More »

You Launched Marketo. Now What?

2016-09-07_0-16-43

So many times, companies get to a certain point with Marketo and other marketing automation platforms and want everything to just work. This is like creating a super fast race car and expecting it to drive itself. Or, building a mansion and not maintaining it. Unfortunately, the days of the Jetsons self-driving vehicles don’t exist. And neither do the days of ... Read More »

The Emergence of Marketing Operations : Interview with Meghan MacDonald

Meghan MacDonald Marketing Operations

Five years ago, the role of Marketing Operations was not all that prevalent. Today, that role is the essential glue that holds together many marketing organizations. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Hubspot Today I’m joined by Meghan MacDonald, Marketing Operations Manager at 451 Research. ... Read More »

How to Boost Marketo Insights by Merging Intelligence

Most people can barely pronounce the word “concatenate.” Heck, I’ve used the word more in this post than I ever have in my life. In simple terms, concatenate is just another way of saying “to combine.” For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for ... Read More »

The Future of Marketing Technology: Interview with Scott Brinker

Scott Brinker

You have all seen that marketing chart with all the logos–the one that you need a magnifying glass to read. There are about 3,500 logos on that chart and the landscape is continuing to evolve tremendously. Today, I go behind the scenes with Scott Brinker, he’s going to tell us a little about the creation of that supergraphic while providing key insights on what’s coming next ... Read More »

The Lead Generation Marketing Ecosystem [Infographic]

get more leads

Trying to spot opportunities and weaknesses in your online marketing efforts? Want to understand how Internet marketing outlets can generate leads and convert them to customers? Here are a few things you might want to take a look at and ponder: Are you putting together effective lead generation campaign(s)? Some companies place themselves in a box, believing that SEO or social media is going ... Read More »

How to Track Inbound Calls in Marketo

Business call tracking with Invoca

For complex B2B sales, or considered purchases like insurance or financial services, there’s a watershed moment in the sales lifecycle. A point where a lead transforms from being just another name in your database, to a legitimate, forecastable sales opportunity. That moment is usually a phone conversation. While Marketo provides data-driven marketers with the complete, detailed story behind every click, ... Read More »

Best Practices for Marketo Landing Pages

Landing page example Marketo

Businesses use landing pages to collect information on their prospects in order to start the lead nurturing journey and pass leads on to Sales. According to Marketing Sherpa, 48% of marketers build a new landing page for each marketing campaign. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers. Marketing Sherpa As with most marketing ... Read More »