Wednesday, March 29, 2017
Home » Program Management

Program Management

Are Your Landing Pages Built for Mobile?

Ujjainwalla Mobile Responsive Landing Pages

According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google is also beginning to give more SEO weight to sites with mobile-enhanced websites (See below Infographic). Even with the ... Read More »

10 Marketing Automation Top Tips – The Wrapup

Top Ten Target Shows Special Rated Companies

The presents are opened and now it’s time to go try out your favorites. From sales alignment to snippets to tokens, here are 10 marketing automation tips with a Marketo twist to get your marketing automation system humming. We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them ... Read More »

Tip #10 – Improve Results with Global Suppression Lists

Abstract word cloud for Suppression list with related tags and terms

Keeping people out of your campaigns is just as important as putting people in. As part of our top tips series, we have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Tip #10 – Improve Results with Global Suppression Lists When we think of targeted lists, we tend ... Read More »

Tip #9 – Cut Marketing Effort in Half with Program Tokens

work smarter advice

A token is more than what you get at the arcade. Imagine creating a landing page program that usually takes around an hour to build in less than 30 minutes. Multiple that by the number of programs in your company and that’s some serious time and cost savings. In Marketo, tokens help marketers streamline marketing operations and become automation wizards. We have released ten marketing ... Read More »

Tip #3 – Build Reusable Offers With Snippets

Pegatina simbolo cortar linea de puntos

A Snippet is more than the hair that gets cut off your head in the barber’s chair. We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s Tip – Build Reusable Offers With Snippets Ever go into a sports area and see signage for the latest cell phone plan EVERYWHERE?…on ... Read More »

Tip #2 – Improve Your Global Form Experience

manglobe

Ever get a gift that makes no sense? That’s the feeling your visitors get when you ask them irrelevant questions. We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s tip – Improve Your Global Form Experience via Conditional State Fields Improve Experience People in Japan really don’t care about filling out ... Read More »

Tip #1 – Add Time Zone Link to Webinar Invites

Group of Hands Holding Clock

We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Tip #1 -Add Time Zone Link to Webinar Invites Most of the time, marketers promote their events in 2-3 time zones like (10 AM PT | 1 PM ET). Well what about the folks living in Chicago, ... Read More »

Get Your Names Straight – Best Practice Naming Conventions for Marketing Automation

Child Baking

A poor marketing naming convention strategy is kind of like an 7-year old trying to make a cake–eventually things are going to get messy. This might be fun in the confines of your kitchen but messiness has no place in marketing automation. Naming inconsistencies reduce reporting effectiveness, cause marketing inefficiencies and reduce marketing automaton power. For example, did Joe name ... Read More »