Wednesday, March 29, 2017
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Thought Leadership

Tackle Top Marketing Issues: Interview with Matt Heinz

Matt Heinz Marketing

Recently, I sat down with marketing guru Matt Heinz, President of Heinz Marketing. Check out Matt’s take on how to tackle some of today’s top marketing issues. We also learn about Matt’s favorite Will Ferrell movie. Matt Heinz Interview Highlights: Challenges You are Seeing with Your Clients Today?: “B2B Marketing today is just overall a challenge. If this was easier, everyone would do it, ... Read More »

Hot Digital Marketing Trends: Interview with Josh Hill

Josh Hill Marketo

Ever wish you could take all the best practices you know and write a book? If you want to thump something on your collegue’s desk, Josh Hill did exactly that on Marketo tips and tricks. Josh’s 844-page guide covers everything from lead lifecycle management to lead nurturing. His thought leadership articles and tips on Marketo success is unparalleled. Recently, I sat ... Read More »

How to Fast Track Your Lead Lifecycle – The Monopoly Approach

Monopoly lead lifecycle

While playing Monopoly with my daughter recently, I was thinking about a way to optimize a client’s lead lifecycle funnel. Yes, I should have been concerned with her recent acquisition of Boardwalk, but a sudden trip to Reading Railroad got my creative juices flowing. Finally, I had a great example for something we marketers must do to measure conversions effectively–the Reading Railroad ... Read More »

What is Marketing Automation? 21 Pros Weigh In

Marketing automationPros

At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.  HubSpot Ask a stranger what “Marketing Automation” is and you’ll generally get a blank stare. Try it the next time you ... Read More »

The State of the Data Industry – D&B Acquires NetProspex

DBAcquiresNetProspex

My grandmother always said that you can’t make a good pasta sauce without the right ingredients. Translating that advice to the marketing world, data is one of the key ingredients that drives business success. Last week, data information power house Dun and Bradstreet (D&B) acquired emerging NetProspex for $125 million net of cash assumed. The acquisition is an example of just how important data ... Read More »

Five Strategies to Boost Customer Retention

CustomerRetentionDollarphotoclub_71367881_600

You don’t buy a car and forget to put gas in it. Don’t acquire a customer and neglect to nurture it. A recent shopping experience reinforced some of my thoughts about the importance of advocate and retention based marketing. Rule No. 1, Never Lose  a “Customer” Rule No. 2, Don’t Forget Rule No. 1 Warren Buffet (American business magnate, investor and ... Read More »

5 Marketing Resolutions to Kickoff 2015

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2014 came and went. Now it’s time to get going on 2015 and make a real difference in the New Year. If you are like most people including myself, you make a small list of things you want to do better. Be a better dad and husband, eat healthier, ski more, etc. How about the business side? Putting your business ... Read More »

Tip #8 – Gain Insight into Your Lead Lifecycle with Date Stamping

Funnel to customers

Easier than going to the post office in December, add a little date stamping to your marketing automation process to gain lead lifecycle insight. We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Tip #8 – Gain Insight into Your Lead Lifecycle with Date Stamping ... Read More »

Get Your Names Straight – Best Practice Naming Conventions for Marketing Automation

Child Baking

A poor marketing naming convention strategy is kind of like an 7-year old trying to make a cake–eventually things are going to get messy. This might be fun in the confines of your kitchen but messiness has no place in marketing automation. Naming inconsistencies reduce reporting effectiveness, cause marketing inefficiencies and reduce marketing automaton power. For example, did Joe name ... Read More »

What’s a SAL? – Simplifying Your Lead Lifecycle Language

do you speak english?

Does Sales and Marketing speak the same language when it comes to the lead lifecycle? Building alignment is tough enough—you don’t need language to become a barrier. But how do you develop a language that both organizations can leverage? This article outlines a few options to consider to better align your Sales and Marketing teams. The Funnel Challenge Most companies have ... Read More »