Wednesday, March 29, 2017
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Top Tips

How to Boost Marketo Insights by Merging Intelligence

Most people can barely pronounce the word “concatenate.” Heck, I’ve used the word more in this post than I ever have in my life. In simple terms, concatenate is just another way of saying “to combine.” For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for ... Read More »

Best Practices for Marketo Landing Pages

Landing page example Marketo

Businesses use landing pages to collect information on their prospects in order to start the lead nurturing journey and pass leads on to Sales. According to Marketing Sherpa, 48% of marketers build a new landing page for each marketing campaign. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers. Marketing Sherpa As with most marketing ... Read More »

10 Marketing Automation Top Tips – The Wrapup

Top Ten Target Shows Special Rated Companies

The presents are opened and now it’s time to go try out your favorites. From sales alignment to snippets to tokens, here are 10 marketing automation tips with a Marketo twist to get your marketing automation system humming. We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them ... Read More »

Tip #9 – Cut Marketing Effort in Half with Program Tokens

work smarter advice

A token is more than what you get at the arcade. Imagine creating a landing page program that usually takes around an hour to build in less than 30 minutes. Multiple that by the number of programs in your company and that’s some serious time and cost savings. In Marketo, tokens help marketers streamline marketing operations and become automation wizards. We have released ten marketing ... Read More »

Tip #8 – Gain Insight into Your Lead Lifecycle with Date Stamping

Funnel to customers

Easier than going to the post office in December, add a little date stamping to your marketing automation process to gain lead lifecycle insight. We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Tip #8 – Gain Insight into Your Lead Lifecycle with Date Stamping ... Read More »

Tip #6 – Don’t Forget Your Plain Text Email

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Text formatted emails are like zombies–dead, but not really dead. We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s Tip – Don’t Forget Your Text Email Yes, text formatted emails are being read with the frequency of physical dictionaries. However, marketers still can not forget they exists. Also, with the proliferation of mobile devices and the launch ... Read More »

Tip #5 – Arm Sales with Intelligence with Sales Insight

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Don’t bring a knife to a gun fight. Give Sales what it needs to succeed. We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s Tip: Arm Sales with Intelligence with Sales Insight In yesterday’s Celebrate Wins and Build Alignment with Sales post, I spoke about the importance of communication in building ... Read More »

Tip #4 – Celebrate Wins and Build Alignment with Sales

Win win strategy

Does a tree that falls in the middle of the woods make a sound? Marketing should always communicate wins. We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s Tip – Celebrate Wins and Build Alignment with Sales Most marketers know how to market to customers and prospects. Well, what about one ... Read More »

Tip #3 – Build Reusable Offers With Snippets

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A Snippet is more than the hair that gets cut off your head in the barber’s chair. We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s Tip – Build Reusable Offers With Snippets Ever go into a sports area and see signage for the latest cell phone plan EVERYWHERE?…on ... Read More »

Tip #2 – Improve Your Global Form Experience

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Ever get a gift that makes no sense? That’s the feeling your visitors get when you ask them irrelevant questions. We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s tip – Improve Your Global Form Experience via Conditional State Fields Improve Experience People in Japan really don’t care about filling out ... Read More »