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Tip #6 – Don’t Forget Your Plain Text Email

Tip #6 – Don’t Forget Your Plain Text Email

Text formatted emails are like zombies–dead, but not really dead.

We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all.

Today’s Tip – Don’t Forget Your Text Emailmobiledevices

Yes, text formatted emails are being read with the frequency of physical dictionaries. However, marketers still can not forget they exists. Also, with the proliferation of mobile devices and the launch of the Apple Watch and other wrist devices, some feel plain text messages may be making a comeback.

For the small portion of the population receiving text emails, you don’t want to send out text like “This is a text version, Fill out text information here.”

I’d recommend not spending too much time formatting your text version but here are a few quick tips to improve your results. Both should take 5-10 minutes at the end of your HTML creation process.

1) Put links on their own lines. This will decrease the chances of the link breaking in the email and improve the copy’s readability. If you auto converted the copy from the HTML version, pull the link out of the sentence and place it below the paragraph.

2) Use special characters like ************ to Make CTAs stick out. Marketers can use images and bolded copy to call out CTAs in HTML versions. These features don’t exist in text versions so use some kind of symbol to make your CTA stand out.

Bad Example – Poor Readability/CTA Does Not Stand Out

 Emailexample1

Good Example – Clear CTA

Emailexample2

 

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About Jeff Coveney

Jeff is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Jeff is the founder of RevEngine Insider and regularly consults via RevEngine Marketing.