Wednesday, March 29, 2017
Home » Marketing Automation

Marketing Automation

Digital marketing is thriving with the emergence of marketing automation. Learn about best practices for driving lead through the revenue funnel with marketing automation technologies.

Guide to Deleting Bad Data in Marketo

Delete bad data in Marketo

Is your Marketo database over the limit? Do you have lots of bad data living in your system that is driving down results? As described in part one of this post, the Gold Nugget Data Methodology is a systematic data retention process that helps organizations rid themselves of bad data and boost marketing performance. The Gold Nugget Data Methodology is part ... Read More »

Gold Nugget Data Policy – Six Steps To Trash Your Bad Data

Gold Nugget

Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad data in your database. Bad data is bad news. Not only does it clog your database and hike up your costs and software subscriptions; it makes your ... Read More »

Mining Out-of-Office Emails: Interview with Matt Benati

Matt Benati Lead Gnome

You know all of those out-of-office autoresponders and bounces that your email marketing system gets back? In most companies, that intelligence usually falls into a black hole. Today we are joined by Matt Benati, CEO of LeadGnome. He is going to share his thoughts on how to turn those emails into actionable intelligence to drive new leads and build an ... Read More »

Top 30+ Marketing Events in 2017

Marketing Events 2017

Digital marketing is effective but there is nothing like getting face-to-face time with your prospects. According to MarketingProfs, 77% of B2B marketers use in-person events as part of their content marketing strategies. Trying to figure out which marketing events to attend or sponsor this year? Check out the list of 30+ events to consider. 2017 Marketing Events List Month Dates Location Category ... Read More »

Email Preference Center: Is Your Business Ready for One?

Marketo Email Preference Center

Think you are ready for an email preference center? Not so fast. Many times, companies want an email preference center to help its audience better manage email subscriptions. An email preference center is a best practice to help reduce unsubscribes while also providing consumers with the flexibility to customize their brand experience. All sounds great, right?  The big challenge of ... Read More »

Today’s Trends in ABM: Interview with Sangram Vajre

Sangram Vajre

Today we are joined by Sangram Vajre from Terminus, also known as the godfather of the FlipMyFunnel movement. Today, we’ll talk about the latest trends in Account-Based Marketing. P.S. Apologize in advance for some of the funky audio as a few gremlins got into our mic system. Sangram Vajre Interview Highlights Sangram’s Journey from Salesforce to Terminus: “It’s been phenomenal. I ... Read More »

How to Boost Your Content Engagement with a Triple Touch Approach

Content Marketing Marketing Automation

You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system using a triple touch methodology. See how one company boosted engagement by 167% while realizing short ... Read More »

3 Tips to Streamline the Marketo-Salesforce Sync Changes [On Demand Webinar]

Marketo’s recent announcement of the Marketo-Salesforce Sync Change has left many marketers wondering, “How will these changes affect me?” In this on-demand webinar, you can find those answers without reading through pages of documentation. PLUS, Marketo’s Mike Reynolds joined us to address your questions and concerns. In this post: Overview of Changes and What it Means to You On Demand Webinar – ... Read More »

Behind the Scenes: Boston Marketo User Group


Ever wonder what it takes to make a user group wickedly successful? Yes…using a little Boston jargon. Today, I sit down with Paul Green and Jody Spencer, leaders of the Boston Marketo User Group. Learn how they helped evolve the user group into one of Marketo’s strongest communities with over 600 members. Make sure to stick around til the outtakes when Jody almost ... Read More »

Tackle Top Marketing Issues: Interview with Matt Heinz

Matt Heinz Marketing

Recently, I sat down with marketing guru Matt Heinz, President of Heinz Marketing. Check out Matt’s take on how to tackle some of today’s top marketing issues. We also learn about Matt’s favorite Will Ferrell movie. Matt Heinz Interview Highlights: Challenges You are Seeing with Your Clients Today?: “B2B Marketing today is just overall a challenge. If this was easier, everyone would do it, ... Read More »