Wednesday, March 29, 2017
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Behind the Scenes: Boston Marketo User Group

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Ever wonder what it takes to make a user group wickedly successful? Yes…using a little Boston jargon. Today, I sit down with Paul Green and Jody Spencer, leaders of the Boston Marketo User Group. Learn how they helped evolve the user group into one of Marketo’s strongest communities with over 600 members. Make sure to stick around til the outtakes when Jody almost ... Read More »

Tackle Top Marketing Issues: Interview with Matt Heinz

Matt Heinz Marketing

Recently, I sat down with marketing guru Matt Heinz, President of Heinz Marketing. Check out Matt’s take on how to tackle some of today’s top marketing issues. We also learn about Matt’s favorite Will Ferrell movie. Matt Heinz Interview Highlights: Challenges You are Seeing with Your Clients Today?: “B2B Marketing today is just overall a challenge. If this was easier, everyone would do it, ... Read More »

The Road Less Travelled to be a Marketing Exec: Interview with Adam New-Waterson

Adam Waterson

Today, we’re here with Adam New-Waterson, Vice President of Demand Generation at RevJet. He’s going to be sharing some of his experiences in Marketing. Could you tell us a little bit about the favorite part of your day? “I love when my Sales and Marketing team get the opportunity to collaborate with each other.  Just getting to see the Sales people ... Read More »

Anatomy of Throwing a Killer Party

This past year, we spent a lot of time debating whether or not to rent a booth at the Marketo Summit for RevEngine Marketing. Instead, we decided to throw a small 50-person party for select clients and prospects. That small party then turned into the coolest event at the Marketo Summit with almost 300 party goers. How did this happen? What worked ... Read More »

You Launched Marketo. Now What?

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So many times, companies get to a certain point with Marketo and other marketing automation platforms and want everything to just work. This is like creating a super fast race car and expecting it to drive itself. Or, building a mansion and not maintaining it. Unfortunately, the days of the Jetsons self-driving vehicles don’t exist. And neither do the days of ... Read More »

The Emergence of Marketing Operations : Interview with Meghan MacDonald

Meghan MacDonald Marketing Operations

Five years ago, the role of Marketing Operations was not all that prevalent. Today, that role is the essential glue that holds together many marketing organizations. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Hubspot Today I’m joined by Meghan MacDonald, Marketing Operations Manager at 451 Research. ... Read More »

Top Takeaways from FlipMyFunnel Boston [Video]

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So what is this #FlipMyFunnel event? Is it some new drinking game the college kids are getting into? Although that concept sounds interesting, this #FlipMyFunnel event focuses on providing education on emergence of account-based marketing strategies (ABM). Read on for some of the top takeaways of the latest event held in Boston. To get a deeper dive, also check out ... Read More »

How to Boost Marketo Insights by Merging Intelligence

Most people can barely pronounce the word “concatenate.” Heck, I’ve used the word more in this post than I ever have in my life. In simple terms, concatenate is just another way of saying “to combine.” For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for ... Read More »