If Sales and Marketing aren’t on the same page, marketing automation will not succeed. Learn about best practices methodologies for aligning Sales and Marketing.
Last year I brought my son fishing and he got frustrated when we weren’t catching anything. I explained to him that’s why we call it “fishing,” not “catching.” When it comes to business, we are getting spoiled. After all, today’s marketing technologies automate everything from lead scoring to email communications to email signature management (yes, a company does that). Scott Brinker’s ... Read More »