Wednesday, March 29, 2017
Home » Tag Archives: Account-Based Marketing

Tag Archives: Account-Based Marketing

Today’s Trends in ABM: Interview with Sangram Vajre

Sangram Vajre

Today we are joined by Sangram Vajre from Terminus, also known as the godfather of the FlipMyFunnel movement. Today, we’ll talk about the latest trends in Account-Based Marketing. P.S. Apologize in advance for some of the funky audio as a few gremlins got into our mic system. Sangram Vajre Interview Highlights Sangram’s Journey from Salesforce to Terminus: “It’s been phenomenal. I ... Read More »

Fishing with a Spear – The Emergence of Account-Based Marketing with Jon Miller

Jon Miller Account-based Marketing

Managing customers and major accounts is a lot different than managing new prospects. However, many companies treat these two buckets the same. In today’s interview with Engagio CEO and Co-founder Jon Miller, we dive into a new marketing category where organizations can better target key accounts–Account-Based Marketing. Clint Eastwood or Steve McQueen? Stick around until the outtakes and learn which San Francisco based area actor Miller picks. ... Read More »