Wednesday, March 29, 2017
Home » Tag Archives: Content marketing

Tag Archives: Content marketing

How do you Measure Nurturing Success?

Your organization is spending boatloads on content marketing and lead nurturing, but is it really making an impact? It takes, on average, 10 marketing-driven “touches” to progress a lead from the top of the funnel to the top line (i.e. revenue). Source: Aberdeen Group Before kicking off any major initiative, think about how you want to measure success BEFORE you ... Read More »

Boost Your Nurturing Content with 7 Content Repurposing Dishes

Content Marketing Website Online Articles Information Video Communication

79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa Growing up, my mom had a knack for getting the most out of our family’s meals. Tonight’s turkey dinner turned into tomorrow’s sandwich for lunch followed by tomorrow night’s soup. Each of the meals used the same basic ... Read More »

Video Marketing 101 with Ian Hutchinson of Vidyard

Video marketing

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year. Hubspot Blog As technology and people continue to evolve, so do marketing tactics. Video marketing has clearly begun to take charge as one of the more popular marketing platforms today. Five years ago, it was blogging that really took hold and now, videos ... Read More »

Is Content Syndication Worth the Investment?

content syndicationmarketing cloud

Many times when digital marketers talk about content syndication, they’re referring to an SEO tactic that’s intended to drive traffic to a site or expose a brand. The process involves the distribution of a blog, site, or content into third-party sites. Players in this space include Outbrain, Taboola and Reddit and the end goal is to either generate traffic or leads. In this post, I ... Read More »

Downloadable Content Inventory Worksheet

Content Inventory Worksheet

79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa Looking to build out a lead nurturing plan to customize the journey for your prospects but don’t know where to start? Develop the customer journey by inventorying your current content assess. To get started, I wanted to share this valuable tool ... Read More »

Hello Content Marketing, Goodbye Ads…Sort Of

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Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing departments are trying to move away from traditional marketing techniques and more towards a content marketing strategy, especially for B2B organizations. 55% of B2B marketers indicate that they will increase their content marketing spending in the next 12 months. Content ... Read More »

5 Marketing Resolutions to Kickoff 2015

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2014 came and went. Now it’s time to get going on 2015 and make a real difference in the New Year. If you are like most people including myself, you make a small list of things you want to do better. Be a better dad and husband, eat healthier, ski more, etc. How about the business side? Putting your business ... Read More »