Wednesday, March 29, 2017
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Tag Archives: content

How to Boost Your Content Engagement with a Triple Touch Approach

Content Marketing Marketing Automation

You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system using a triple touch methodology. See how one company boosted engagement by 167% while realizing short ... Read More »

Boost Your Nurturing Content with 7 Content Repurposing Dishes

Content Marketing Website Online Articles Information Video Communication

79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa Growing up, my mom had a knack for getting the most out of our family’s meals. Tonight’s turkey dinner turned into tomorrow’s sandwich for lunch followed by tomorrow night’s soup. Each of the meals used the same basic ... Read More »

Is Content Syndication Worth the Investment?

content syndicationmarketing cloud

Many times when digital marketers talk about content syndication, they’re referring to an SEO tactic that’s intended to drive traffic to a site or expose a brand. The process involves the distribution of a blog, site, or content into third-party sites. Players in this space include Outbrain, Taboola and Reddit and the end goal is to either generate traffic or leads. In this post, I ... Read More »