Wednesday, March 29, 2017
Home » Tag Archives: Funnel Management

Tag Archives: Funnel Management

Four Funnel Insights Management will Love

Funnel Metrics

I’ve seen this numerous times (and yes, I’ve done the same). There is a Marketing review and management wants to see some results matched up against that funnel process Marketing and Sales keeps touting. This is the “oh s*#^” moment.  The funnel slide in the executive deck looks tremendous but reporting on it is a whole other story. The problem for ... Read More »

Six Steps to Transform Your Lifecycle into a Revenue Machine

gear

A month ago, I was down at Disney World and I was trying to get into this sporting tent to watch my daughter participate in a cheering competition. There were a couple hundred people in a massive crowd waiting to go through a door. It was chaos with no organization. It reminded me of an inefficient funnel where leads have a ... Read More »

Four Data Steps to Widen Your Funnel

big_data_alchemy_fotolia

Do you know what percent of your addressable market is captured within your database? Most marketers are unable to answer this question. From what we see, it ranges between 30-45%. So, what if you could increase this number to 70-80% and widen the top of your funnel? You would expose your content and nurture strategies to a greenfield, while very ... Read More »

The Drive-Thru Approach to Accelerating MQLs Through the Funnel

MQL Conversion Lead Funnel

Ever notice that when you go to a drive-thru window, some have timers? Why? Because the franchise has a goal for moving you through the system quickly—process your order (hopefully with a smile) and get you the heck out of there. Best-practice organizations treat Marketing Qualified Lead (MQLs) like the person going through the drive-thru window. Move it through the ... Read More »

What’s a SAL? – Simplifying Your Lead Lifecycle Language

do you speak english?

Does Sales and Marketing speak the same language when it comes to the lead lifecycle? Building alignment is tough enough—you don’t need language to become a barrier. But how do you develop a language that both organizations can leverage? This article outlines a few options to consider to better align your Sales and Marketing teams. The Funnel Challenge Most companies have ... Read More »