Wednesday, March 29, 2017
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Tag Archives: funnel

Four Funnel Insights Management will Love

Funnel Metrics

I’ve seen this numerous times (and yes, I’ve done the same). There is a Marketing review and management wants to see some results matched up against that funnel process Marketing and Sales keeps touting. This is the “oh s*#^” moment.  The funnel slide in the executive deck looks tremendous but reporting on it is a whole other story. The problem for ... Read More »

Four Data Steps to Widen Your Funnel

big_data_alchemy_fotolia

Do you know what percent of your addressable market is captured within your database? Most marketers are unable to answer this question. From what we see, it ranges between 30-45%. So, what if you could increase this number to 70-80% and widen the top of your funnel? You would expose your content and nurture strategies to a greenfield, while very ... Read More »

How to Fast Track Your Lead Lifecycle – The Monopoly Approach

Monopoly lead lifecycle

While playing Monopoly with my daughter recently, I was thinking about a way to optimize a client’s lead lifecycle funnel. Yes, I should have been concerned with her recent acquisition of Boardwalk, but a sudden trip to Reading Railroad got my creative juices flowing. Finally, I had a great example for something we marketers must do to measure conversions effectively–the Reading Railroad ... Read More »