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Tag Archives: Insightera

How Personalized Retargeting Can Optimize Your B2B Ads

real time marketing This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t  it working? Current digital advertising methods make it difficult to generate qualified sales leads with [...]
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Why Marketo Acquired Insightera – The Complete Content Journey

Print  The combination of Insightera with Marketo further defines the standard for a digital marketing platform Acquisition adds real-time personalization capabilities, delivering on a key element of Marketo’s vision for how companies build engaging customer relationships over time and across channels SAN MATEO, Calif. — December 12, 2013 — [...]
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