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Home » Tag Archives: lead nurturing

Tag Archives: lead nurturing

How do you Measure Nurturing Success?

Your organization is spending boatloads on content marketing and lead nurturing, but is it really making an impact? It takes, on average, 10 marketing-driven “touches” to progress a lead from the top of the funnel to the top line (i.e. revenue). Source: Aberdeen Group Before kicking off any major initiative, think about how you want to measure success BEFORE you ... Read More »

Downloadable Content Inventory Worksheet

Content Inventory Worksheet

79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa Looking to build out a lead nurturing plan to customize the journey for your prospects but don’t know where to start? Develop the customer journey by inventorying your current content assess. To get started, I wanted to share this valuable tool ... Read More »

Lead Nurturing – Move Beyond Batch-n-Blast

Email Nurturing Conversation

Somewhat following on the path of last week’s lead scoring post, but taking a step backwards, today’s post is going to cover the importance of lead nurturing. And to begin with an analogy: Imagine you just got a new pet. This pet needs love and care to grow and have a good life. Without the proper amount of attention, food, and ... Read More »

Lead Nurturing: 8 Ways To Get Your Leads to Say I Do

How To Get Your Leads to Say "I Do" January 14, 2013 7 comments leadssalesandmarketing 50% of leads are qualified but not ready to purchase. Not ready to purchase means they need nurturing. Learn how to nurture your leads so you can increase sales: When you meet someone for [...]
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Marketo: What’s Coming August

Here’s a snapshot of what @Marketo has cooking for its August 2013 scheduled for 8/23/2013. Text-Only Emails – new option to send an email as text only.  REM Insight: Companies can now send more basic emails for customer support and service alerts. The new feature also provides more nurturing options as companies can give emails more of a non-marketing look ... Read More »