Wednesday, March 29, 2017
Home » Tag Archives: Lead Scoring

Tag Archives: Lead Scoring

5 Signs You Need Predictive Lead Scoring

evaluation form with pen

If you’re like most companies, you’re constantly on the hunt for ways to create better alignment between sales and marketing. When sales are disappointing, marketing blames sales for poor execution on the valuable leads they sourced. Sales, in turn, argues that marketing is spending too much of the budget on activities that generate weak leads. Sales needs more, better qualified ... Read More »

Uncover the Golden Leads with Lead Scoring

High rating concept

It’s fair to say that good lead scoring forms the foundation of any successful B2B lead generation operation. Welcome to lead scoring week. Today, we are going to discuss the basic concepts of how lead scoring can streamline your marketing and sales funnel. Later this week, we’ll introduce some advanced strategies around predictive scoring with guest poster Jessica Cross. Why Score? Imagine you ... Read More »