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Tag Archives: marketing automation

Today’s Trends in ABM: Interview with Sangram Vajre

Sangram Vajre

Today we are joined by Sangram Vajre from Terminus, also known as the godfather of the FlipMyFunnel movement. Today, we’ll talk about the latest trends in Account-Based Marketing. P.S. Apologize in advance for some of the funky audio as a few gremlins got into our mic system. Sangram Vajre Interview Highlights Sangram’s Journey from Salesforce to Terminus: “It’s been phenomenal. I ... Read More »

How do you Measure Nurturing Success?

Your organization is spending boatloads on content marketing and lead nurturing, but is it really making an impact? It takes, on average, 10 marketing-driven “touches” to progress a lead from the top of the funnel to the top line (i.e. revenue). Source: Aberdeen Group Before kicking off any major initiative, think about how you want to measure success BEFORE you ... Read More »

Insource or Outsource? 7 Key Roles to Create Your Revenue Machine

Outsource In-House Signboards

When I was younger, my dad liked to change the oil in our family’s cars. It would take him way too long and he looked like he was swimming in oil after he was done. And my mom would always get PO’ed because he’d get oil all over the driveway. Insourcing or outsourcing is a decision we all make on ... Read More »

Get Smart with Marketo’s Q4 Release

Android is working with touchscreen technology

For the past few years, Marketo has put out releases fast and furiously on a monthly basis. For many customers, it became difficult to keep track of all the new goodies. Starting this quarter, Marketo is moving to a quarterly release cycle. Check out the goodies you’ll start seeing on October 23, 2015, which includes added intelligence with automated Smart Lists, ... Read More »

How to Track Inbound Referrals

How to track marketing referrals

So you have the whole tracking process down for analyzing Marketing Generated (Website, Advertising, etc.) and Sales Generated (Calls by Sales) leads. And then some weird leads start popping into your reports that you are not sure how to analyze. You do a little analysis and find out these are referral leads. Where do these fit? The Referral Lead Let’s dive a little deeper into ... Read More »

Call the Darn Leads – 11 Mistakes Companies Make

Dialing telephone keypad

Time and time again, I see leads in companys’ systems that are supposed to get contacted. Yet, they just sit and begin to grow mold like the old bread in the back of your pantry. The quick answer is “just call them,” but that’s not always the right solution. These aging marketing qualified leads (MQLs) result in wasted investment and lost opportunity. ... Read More »

What is Marketing Automation? College Intern Edition

Internship Paper Words Concept

If you were to ask me a year ago what Marketing Automation is, I would most likely muster up some response like, “Marketing tactics that are automated? Social media?” I had no clue what Marketing Automation was up until about 6 months ago, when I was given the opportunity to learn. In all of my previous Marketing classes, I have ... Read More »

How to Bring New Marketers on Board-The Training Blueprint

Training and Development on the Gears.

Onboarding is a critical part of a strategic talent management program, but it is often overlooked by busy managers who believe that it’s human resources’ responsibility. success What is Onboarding? For many summers, I worked at Woodman’s, home of the fried clam in the tourist town of Essex, Mass. The summer season is crazy busy and the environment is fast-paced and ... Read More »

Boost Your Nurturing Content with 7 Content Repurposing Dishes

Content Marketing Website Online Articles Information Video Communication

79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa Growing up, my mom had a knack for getting the most out of our family’s meals. Tonight’s turkey dinner turned into tomorrow’s sandwich for lunch followed by tomorrow night’s soup. Each of the meals used the same basic ... Read More »

Video Marketing 101 with Ian Hutchinson of Vidyard

Video marketing

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year. Hubspot Blog As technology and people continue to evolve, so do marketing tactics. Video marketing has clearly begun to take charge as one of the more popular marketing platforms today. Five years ago, it was blogging that really took hold and now, videos ... Read More »