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Tag Archives: marketing automation

The Evolution of Marketing Operations with Anna Bruning

Video Interviewon Marketing Operations with Anna Bruning

Years ago, someone would look at you like you were from Mars if you said the words “marketing operations.” Today, that terminology is still evolving, but the role is more important than ever. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. HubSpot Blog In working with ... Read More »

Four Funnel Insights Management will Love

Funnel Metrics

I’ve seen this numerous times (and yes, I’ve done the same). There is a Marketing review and management wants to see some results matched up against that funnel process Marketing and Sales keeps touting. This is the “oh s*#^” moment.  The funnel slide in the executive deck looks tremendous but reporting on it is a whole other story. The problem for ... Read More »

Ultimate List of Digital Marketing Technology Blogs

TopRated_Digital_Marketing_Technology

I often get asked where I do my research on various marketing automation and digital marketing topics. When I first started writing this post, I wanted to break out the top 5 blogs—then I gave up. It’s like picking players for the baseball Hall of Fame with only 1 pick. The fact is there are a ton of great resources ... Read More »

Are Your Landing Pages Built for Mobile?

Ujjainwalla Mobile Responsive Landing Pages

According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google is also beginning to give more SEO weight to sites with mobile-enhanced websites (See below Infographic). Even with the ... Read More »

Four Data Steps to Widen Your Funnel

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Do you know what percent of your addressable market is captured within your database? Most marketers are unable to answer this question. From what we see, it ranges between 30-45%. So, what if you could increase this number to 70-80% and widen the top of your funnel? You would expose your content and nurture strategies to a greenfield, while very ... Read More »

Supercharge Your Brand with Experiential Events

VID_GregHigginsInterview

For my daughter’s birthday parties, I love using Evite–it’s super easy to use and meets my personal needs. However, consumer solutions such as Evite do not work for today’s brand marketers. For an optimal experience, B2B and B2C brands require a platform that amplifies the brand before, during, AND after the event. This is called experiential marketing where social marketing plays a ... Read More »

Stop Throwing Away Targeted Leads!

office garbage near metal basket

You met Matt in our Executive Q&A, he has now contributed a piece of his own on throwing away targeted leads. Marketers are masters at creating demand and generating leads. They leverage all kinds of techniques, including search engine optimization (SEO), search engine marketing (SEM), pay-per-click ads (PPC), social media, and email. In fact, email is the marketer’s workhorse – ... Read More »

Fishing with a Spear – The Emergence of Account-Based Marketing with Jon Miller

Jon Miller Account-based Marketing

Managing customers and major accounts is a lot different than managing new prospects. However, many companies treat these two buckets the same. In today’s interview with Engagio CEO and Co-founder Jon Miller, we dive into a new marketing category where organizations can better target key accounts–Account-Based Marketing. Clint Eastwood or Steve McQueen? Stick around until the outtakes and learn which San Francisco based area actor Miller picks. ... Read More »

Hello Content Marketing, Goodbye Ads…Sort Of

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Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing departments are trying to move away from traditional marketing techniques and more towards a content marketing strategy, especially for B2B organizations. 55% of B2B marketers indicate that they will increase their content marketing spending in the next 12 months. Content ... Read More »

Lead Nurturing – Move Beyond Batch-n-Blast

Email Nurturing Conversation

Somewhat following on the path of last week’s lead scoring post, but taking a step backwards, today’s post is going to cover the importance of lead nurturing. And to begin with an analogy: Imagine you just got a new pet. This pet needs love and care to grow and have a good life. Without the proper amount of attention, food, and ... Read More »