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Home » Tag Archives: marketing automation.

Tag Archives: marketing automation.

That New Car Smell – Marketo Gets a Facelift with July Release

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If you like the smell of a new car, your nose will be happy with Marketo’s new release. At the Marketo Summit in the spring, Marketo announced its new marketing platform. Now it’s ready for prime time as Marketo begins rollout of the new look and feel July 25, 2014. In addition to a sleek new interface,  a new marketing ... Read More »

New Paradigm: The 4As of Inbound Marketing

4As

All marketers know about the 4Ps (Price, Product, Promotion and Place) of marketing. Those pillars have been around forever.  We learned about the subject in college as much as we learned about the importance of late night pizza, fake IDs and spring break fun. While the 4Ps still hold true for traditional marketing, the adoption of marketing automation has brought on a ... Read More »