Wednesday, March 29, 2017
Home » Tag Archives: Marketing Operations

Tag Archives: Marketing Operations

The Emergence of Marketing Operations : Interview with Meghan MacDonald

Meghan MacDonald Marketing Operations

Five years ago, the role of Marketing Operations was not all that prevalent. Today, that role is the essential glue that holds together many marketing organizations. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Hubspot Today I’m joined by Meghan MacDonald, Marketing Operations Manager at 451 Research. ... Read More »

The Evolution of Marketing Operations with Anna Bruning

Video Interviewon Marketing Operations with Anna Bruning

Years ago, someone would look at you like you were from Mars if you said the words “marketing operations.” Today, that terminology is still evolving, but the role is more important than ever. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. HubSpot Blog In working with ... Read More »

Tip #9 – Cut Marketing Effort in Half with Program Tokens

work smarter advice

A token is more than what you get at the arcade. Imagine creating a landing page program that usually takes around an hour to build in less than 30 minutes. Multiple that by the number of programs in your company and that’s some serious time and cost savings. In Marketo, tokens help marketers streamline marketing operations and become automation wizards. We have released ten marketing ... Read More »

Tip #7 – Put Down the Pepto: Reduce Marketing Automation Stress

16e083ee-9dc0-4e1c-91fa-2f33b6a4bd07

It’s 7:23 am. Do you know if all of your hot webinar leads have moved over to Sales? Are leads getting lost in the system? If your organization is taking a proactive approach to solving marketing operations issues, it’s time to put that stress ball down. We have released ten marketing automation tips to make you a little more productive. Like presents, some are ... Read More »