Wednesday, March 29, 2017
Home » Tag Archives: Marketo and Salesforce sync

Tag Archives: Marketo and Salesforce sync

3 Tips to Streamline the Marketo-Salesforce Sync Changes [On Demand Webinar]

Marketo’s recent announcement of the Marketo-Salesforce Sync Change has left many marketers wondering, “How will these changes affect me?” In this on-demand webinar, you can find those answers without reading through pages of documentation. PLUS, Marketo’s Mike Reynolds joined us to address your questions and concerns. In this post: Overview of Changes and What it Means to You On Demand Webinar – ... Read More »

Wrong Ways to Create Salesforce Fields for Marketo

Mistakes concept.

Suddenly, Marketing wants to start capturing a person’s favorite color or the size of the person’s company.  You are not a genie and can’t guess the color, so you need to create a field to start capturing that data via a form. Relatively simple, right? I’ve seen this 5-minute project turn into weeks. Today, I’ll dive into how to avoid common ... Read More »

5 Considerations Before Syncing Marketo and Salesforce


A few weeks ago, we discussed the benefits of fully syncing data bewteen Marketo and Salesforce. Keeping your systems in sync is a best practice that will help boost efficiencies, improve Sales visibility and increase reporting effectiveness. Today, we examine the flipside of this argument with 5 things to consider before syncing Salesforce and Marketo completely. In my opinion, the benefits of a ... Read More »