Wednesday, March 29, 2017
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Tag Archives: Marketo

Behind the Scenes: Boston Marketo User Group


Ever wonder what it takes to make a user group wickedly successful? Yes…using a little Boston jargon. Today, I sit down with Paul Green and Jody Spencer, leaders of the Boston Marketo User Group. Learn how they helped evolve the user group into one of Marketo’s strongest communities with over 600 members. Make sure to stick around til the outtakes when Jody almost ... Read More »

The Big Marketo Summit 2016 Party Map

Nighttime Party

When trying to navigate around the Marketo Summit 2016 for the best parties, should you walk, taxi, Uber? Check out the map below. Taxis. Taxis are plentiful at the hotel entrances but so aren’t the people. At busy times, there often can be a short wait for a taxi. Walking. Keep in mind that when you walk with a group ... Read More »

How to Track Inbound Calls in Marketo

Business call tracking with Invoca

For complex B2B sales, or considered purchases like insurance or financial services, there’s a watershed moment in the sales lifecycle. A point where a lead transforms from being just another name in your database, to a legitimate, forecastable sales opportunity. That moment is usually a phone conversation. While Marketo provides data-driven marketers with the complete, detailed story behind every click, ... Read More »

Marketo Doesn’t Expose Your Lead’s Birthdate

Question mark candle

Do you know your child’s birthdate? Or, the date of your anniversary? Out of the box, Marketo doesn’t time stamp the date a lead is created within any field (It is captured in an activity log). This is kind of like not recording the date your child was born. Or, telling your wife that you were married in the past five years when she ... Read More »

Ultimate List of Digital Marketing Technology Blogs


I often get asked where I do my research on various marketing automation and digital marketing topics. When I first started writing this post, I wanted to break out the top 5 blogs—then I gave up. It’s like picking players for the baseball Hall of Fame with only 1 pick. The fact is there are a ton of great resources ... Read More »

Customer Advocacy: How to Build a Successful Community with Liz Courter

Liz Corter Interview

Brand advocates like to spend. According to Deloitte, customers spend 2X more on their favorite brands. Brand advocates are also 50% more likely to influence a purchase (Marketing Charts). How do you turn your customers into fans and advocates? The simple answer: It takes focus. What is Customer Advocacy? Customer advocacy is a specialized form of customer service in which companies focus on what ... Read More »

Are Your Landing Pages Built for Mobile?

Ujjainwalla Mobile Responsive Landing Pages

According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google is also beginning to give more SEO weight to sites with mobile-enhanced websites (See below Infographic). Even with the ... Read More »

What is Marketing Automation? 21 Pros Weigh In

Marketing automationPros

At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.  HubSpot Ask a stranger what “Marketing Automation” is and you’ll generally get a blank stare. Try it the next time you ... Read More »

Sales & Marketing Alignment in a Full Revenue Cycle


To maintain pace in a modern B2B marketing environment, it has become crucial to think in terms of a full revenue cycle, from initial awareness to sales closed, instead of simply in terms of a sales cycle. The full revenue cycle requires both sales & marketing departments working together towards the same revenue goals. McKinsey & Company recommends in a ... Read More »

5 Considerations Before Syncing Marketo and Salesforce


A few weeks ago, we discussed the benefits of fully syncing data bewteen Marketo and Salesforce. Keeping your systems in sync is a best practice that will help boost efficiencies, improve Sales visibility and increase reporting effectiveness. Today, we examine the flipside of this argument with 5 things to consider before syncing Salesforce and Marketo completely. In my opinion, the benefits of a ... Read More »