Wednesday, March 29, 2017
Home » Tag Archives: PFL

Tag Archives: PFL

3X Your Results with Multi-Dimensional Nurturing

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What’s one of your most successful campaigns for driving business? How does an increase of $380K in business and 250% increase in engagement sound? Today, I’ll discuss a blueprint one of our clients used leveraging automated direct mail and gifting within their nurture paths. Make sure to read until the end to find out how you can score a pair of Beats headphones. ... Read More »

Step up Your Lead Nurturing Game

Email Campaign

We all know that lead nurturing is a best practice. What are your plans to step up your lead nurturing over the next year? Better segmentation? Check. More targeted content? Check. Interactive content? Check. Those are the standard answers. How about taking your customer journey to a whole other level? In this two-part post, I’ll explore a few options to ... Read More »

Direct Mail Meets the Power of Marketing Automation

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The days of dropping direct mail pieces in bulk are over (or at least they should be over). Like email nurturing, the shipping of physical swag or postcards should be part of an overall journey—not just some blast approach. What is Automated Direct Mail? Automated direct mail merges the world of digital and physical marketing to enable marketers to send tangible ... Read More »