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Home » Tag Archives: Sales and Marketing Alignment

Tag Archives: Sales and Marketing Alignment

5 Signs You Need Predictive Lead Scoring

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If you’re like most companies, you’re constantly on the hunt for ways to create better alignment between sales and marketing. When sales are disappointing, marketing blames sales for poor execution on the valuable leads they sourced. Sales, in turn, argues that marketing is spending too much of the budget on activities that generate weak leads. Sales needs more, better qualified ... Read More »

Sales & Marketing Alignment in a Full Revenue Cycle

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To maintain pace in a modern B2B marketing environment, it has become crucial to think in terms of a full revenue cycle, from initial awareness to sales closed, instead of simply in terms of a sales cycle. The full revenue cycle requires both sales & marketing departments working together towards the same revenue goals. McKinsey & Company recommends in a ... Read More »

Tip #8 – Gain Insight into Your Lead Lifecycle with Date Stamping

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Easier than going to the post office in December, add a little date stamping to your marketing automation process to gain lead lifecycle insight. We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Tip #8 – Gain Insight into Your Lead Lifecycle with Date Stamping ... Read More »

Tip #5 – Arm Sales with Intelligence with Sales Insight

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Don’t bring a knife to a gun fight. Give Sales what it needs to succeed. We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all. Today’s Tip: Arm Sales with Intelligence with Sales Insight In yesterday’s Celebrate Wins and Build Alignment with Sales post, I spoke about the importance of communication in building ... Read More »

Get a Reality Check: Sales and Marketing Alignment

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Get a Reality Check: Sales and Marketing Alignment Great article by @funnelholic on sales getting on the same page with sales. I love the point of how he buying cycle has changed for buyers and that marketing at the early stage has become much more important. Sales wants it.At the end of the day – if sales isn’t going for ... Read More »