Wednesday, March 29, 2017
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Tag Archives: Salesforce

3 Tips to Streamline the Marketo-Salesforce Sync Changes [On Demand Webinar]

Marketo’s recent announcement of the Marketo-Salesforce Sync Change has left many marketers wondering, “How will these changes affect me?” In this on-demand webinar, you can find those answers without reading through pages of documentation. PLUS, Marketo’s Mike Reynolds joined us to address your questions and concerns. In this post: Overview of Changes and What it Means to You On Demand Webinar – ... Read More »

The Vanishing MQL–Are Your Salesforce Contacts Lost in Space?

MQL Lost Salesforce.com

Every company wants more marketing qualified prospects feeding the Sales team. However, a funny thing can happen with organizations that leverage Salesforce–A Lead can get converted into a Contact and never get seen again, almost like George Clooney in Gravity. The end result is significant lead leakage and wasted investment as these Contacts can fall out of the funnel. Does your company convert Leads into Contacts without ... Read More »

Marketo and Salesforce: To Sync or Not to Sync

Man learns rap dancing techniques

Like a bad dancer, it’s never good to be out of sync. Getting your systems in sync is no different–the process is a best practice that will help align Sales and Marketing, boost efficiencies, and offer better reporting. I recently came across a great discussion in the Marketo Users and Friends LinkedIn group on when is the best time to sync your marketing automation ... Read More »