Wednesday, March 29, 2017
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Tag Archives: Salesfore.com

The Vanishing MQL–Are Your Salesforce Contacts Lost in Space?

MQL Lost Salesforce.com

Every company wants more marketing qualified prospects feeding the Sales team. However, a funny thing can happen with organizations that leverage Salesforce–A Lead can get converted into a Contact and never get seen again, almost like George Clooney in Gravity. The end result is significant lead leakage and wasted investment as these Contacts can fall out of the funnel. Does your company convert Leads into Contacts without ... Read More »

How do you track Contacts in your Lead Lifecycle model?

How to manage Salesforce Contacts within a Lead Lifecycle process is a never ending debate. In Salesforce, a Lead is someone who needs to be worked–a Contact is someone who is known and belongs to an Account. The issue is Salesforce treats these two differently which poses all kinds of tracking and lead flow process issues. So how do you ... Read More »