Wednesday, March 29, 2017
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Tag Archives: technology

Today’s Trends in ABM: Interview with Sangram Vajre

Sangram Vajre

Today we are joined by Sangram Vajre from Terminus, also known as the godfather of the FlipMyFunnel movement. Today, we’ll talk about the latest trends in Account-Based Marketing. P.S. Apologize in advance for some of the funky audio as a few gremlins got into our mic system. Sangram Vajre Interview Highlights Sangram’s Journey from Salesforce to Terminus: “It’s been phenomenal. I ... Read More »

How to Bring New Marketers on Board-The Training Blueprint

Training and Development on the Gears.

Onboarding is a critical part of a strategic talent management program, but it is often overlooked by busy managers who believe that it’s human resources’ responsibility. success factors.com What is Onboarding? For many summers, I worked at Woodman’s, home of the fried clam in the tourist town of Essex, Mass. The summer season is crazy busy and the environment is fast-paced and ... Read More »

Boost Your Nurturing Content with 7 Content Repurposing Dishes

Content Marketing Website Online Articles Information Video Communication

79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa Growing up, my mom had a knack for getting the most out of our family’s meals. Tonight’s turkey dinner turned into tomorrow’s sandwich for lunch followed by tomorrow night’s soup. Each of the meals used the same basic ... Read More »

The Evolution of Marketing Operations with Anna Bruning

Video Interviewon Marketing Operations with Anna Bruning

Years ago, someone would look at you like you were from Mars if you said the words “marketing operations.” Today, that terminology is still evolving, but the role is more important than ever. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. HubSpot Blog In working with ... Read More »